These companies are finding success by rewriting the rules of business. None of them is perfect on its own, but together they show what the corporate ideal could look like.

Perfect Company

Illustrations by Maxime Francout

PROLOGUE

The man who ran Yum! Brands for 14 years has a simple way to judge a company

DESIGN

IBM is gearing up to become the world’s largest and most sophisticated design company

INNOVATION

This French drone company innovates by knowing when to ignore what consumers want

R&D

Ford is solving problems by getting all its employees to think like inventors

MARKETING

To reach millennial customers, this Kenyan telecom giant tried shopping like them

CUSTOMER SERVICE

This e-commerce company doesn’t have customer service reps, it hires problem solvers

DIVERSITY

Intel’s fixing its diversity problem by doing more than just hiring

PUBLIC RELATIONS

How Under Armour bounced back after America blamed it for losing the 2014 Olympics

SUPPLY CHAIN

Half a century and 55,000 artists later: Fabindia’s journey from rural crafts to high-end stores

ORGANIZATION

This pioneering tech company figured how to make work-from-home work

SUSTAINABILITY

MUJI goes to great lengths to prove that generic is actually better

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